As a Social Media Director for over 7 years, Julie manages 20+ clients’ paid media campaigns across META’s family of apps to drive conversions in E-commerce POS sites. She designs engaging videos, ads, and ad copy that resonates with target audiences and drives a high level of conversions within the theme-park industry standards. By collaborating closely with clients, Julie is able to develop strategies for lead generation through digital channels, social campaigns & CRM. Julie loves developing new ways to increase brand awareness among targeted audiences via innovative advertising techniques such as VFX, Animation, and B-Roll footage. She has an expert-level handle of Adobe Creative Suite, including InDesign, Photoshop, Illustrator, Premiere, AE. She also teaches SMM at the World Water Park Association and attends trade shows for the IAAPA industry. The average ROAS of 2022 was 1,971.05% in paid META advertising that Julie launched and maintained, bringing in millions in revenue for the entertainment industry.
Julie Catona 